From Me to We: How Shared Value Can Turn Companies Into Engines of Change Ernst Ricardo
From Me to We: How Shared Value Can Turn Companies Into Engines of Change Ernst Ricardo Shared value is a management strategy in which companies find business opportunities in social problems. Citing…
Specifikacia From Me to We: How Shared Value Can Turn Companies Into Engines of Change Ernst Ricardo
From Me to We: How Shared Value Can Turn Companies Into Engines of Change Ernst Ricardo
Shared value is a management strategy in which companies find business opportunities in social problems. Citing real cases and examples from multiple industries, the authors show that shared value promotes shareholder interests while serving as a successful business strategy. While philanthropy and CSR focus efforts focus on "giving back" or minimizing the harm business has on society, shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more.This book takes the concept of shared value to the next level, with the concept of "Me to We" (also abbreviated as "M2W") and discusses the current state of the business-environment-government relationship and shows how the shared value model can contribute to each entity.
Chapters explore the emerging phenomenon of shared value, the