Gastronomic Tourism Experiences and Experiential Marketing Dixit Saurabh Kumar
Gastronomic Tourism Experiences and Experiential Marketing Dixit Saurabh Kumar This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on…
Specifikacia Gastronomic Tourism Experiences and Experiential Marketing Dixit Saurabh Kumar
Gastronomic Tourism Experiences and Experiential Marketing Dixit Saurabh Kumar
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives.Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers.
The various chapters in this book cover a wide range of gastronomic experiences from different continents including
Experiential Marketing