Gender Equality and Nation Branding in the Nordic Region Larsen Eirinn
Gender Equality and Nation Branding in the Nordic Region Larsen Eirinn This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic…
Specifikacia Gender Equality and Nation Branding in the Nordic Region Larsen Eirinn
Gender Equality and Nation Branding in the Nordic Region Larsen Eirinn
This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region.Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers.
This book comprises scholars from various fields of specialisation, and provides