Hack The Buyer Brain
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.Have you ever wondered why your customers behave in a certain way? Why some of them buy repea… Celý popis ↓
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Popis Hack The Buyer Brain
Hack The Buyer Brain
Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all?Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration.Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys.Kenda Macdonald isn't just any marketer: her
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