Handbook of Integrated CSR Communication
Focuses on an integrated communication approachDemonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programsAddresses innovative topics…
Specifikacia Handbook of Integrated CSR Communication
Focuses on an integrated communication approachDemonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programsAddresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communicationHighlights cross-cultural, ethical and industry-specific challenges to successful CSR