Hero Trap
Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. Try to fly like a superman, and you will come down like a tin of soup. As a result, people are increasingly dis… Celý popis ↓
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Hero Trap
Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. Try to fly like a superman, and you will come down like a tin of soup. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more.
Market economists have long told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness.Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can
Parametre
- Výrobca
- Taylor & Francis Ltd
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