How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising Meikle David
How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising Meikle David How to buy a gorilla presents a new agency relationship paradigm for…
Specifikacia How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising Meikle David
How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising Meikle David
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.