How to Create an Idea If You Are Not Ogilvy - The Secret Weapons of Advertising Ivanov Alexey
Why are recommendations like "Think outside the box ", "Go around", "Think Different " the real killers of creative thought?What are the eight proven tools which lead to a winning idea, even for one…
Specifikacia How to Create an Idea If You Are Not Ogilvy - The Secret Weapons of Advertising Ivanov Alexey
Why are recommendations like "Think outside the box ", "Go around", "Think Different " the real killers of creative thought?What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi