Human Resource Management and Internal Marketing
Human Resource Management and Internal Marketing This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market…
Specifikacia Human Resource Management and Internal Marketing
Human Resource Management and Internal Marketing
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. Various human resource models are insufficient to define internal marketing.
The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. Internal marketing plays an eminent role in organizational success.This book helps students, practitioners, start-ups, and educationists.
This is a research
Human resource management
Human Resource Management
Human Resource Management