Information Rules - A Strategic Guide to the Network EconomyPevná vazba
Information Rules - A Strategic Guide to the Network EconomyPevná vazba In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and…
Specifikacia Information Rules - A Strategic Guide to the Network EconomyPevná vazba
Information Rules - A Strategic Guide to the Network EconomyPevná vazba
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology.
The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the