Inspiring Green Consumer Choices
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How…
Specifikacia Inspiring Green Consumer Choices
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services?Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is
Inspiring Green Consumer Choices
Good Choices, Bad Choices
Inspiring Fashion
Inspiring Voices
Difficult Choices
Consumer Behaviour
Consumer Psychology McLeod
Making Choices
Inspiring Family Homes
Consumer Goods Subscriptions
Choices and Inceptions