Inspiring Green Consumer Choices
Inspiring Green Consumer Choices While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between…
Specifikacia Inspiring Green Consumer Choices
Inspiring Green Consumer Choices
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the say-do gap between expressed intention and behavior. What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services?Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. How do we explain this?
Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. In making purchasing decisions, routine consumer behavior is
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