International Marketing Solberg Carl Arthur BI Norwegian Business School Norway. Paperback
International Marketing Solberg Carl Arthur BI Norwegian Business School Norway. Paperback Expanding an organisation internationally presents both opportunities and challenges as marketing…
Specifikacia International Marketing Solberg Carl Arthur BI Norwegian Business School Norway. Paperback
International Marketing Solberg Carl Arthur BI Norwegian Business School Norway. Paperback
Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. This functional study, complete with case studies that demonstrate how the International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.Compact and readable, this practical text offers the reader insights into:The globalisation phenomenonPartner relationsAnd Strategic positioning in international markets.Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources.