Leading Digital Westerman George
Become a Digital Master--No Matter What Business You're InIf you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. The problem is that most accounts of digital in business focus on Silicon Valley star… Celý popis ↓
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Popis Leading Digital Westerman George
Leading Digital Westerman George
Become a Digital Master--No Matter What Business You're InIf you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry.
They illuminate the principles and practices that lead to successful digital transformation. But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. Based on a study
Parametre
- Výrobca
- Harvard Business Review Press
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