Mana of Mass Society Mazzarella William Paperback
Mana of Mass Society Mazzarella William Paperback We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. How would it change our understanding of…
Specifikacia Mana of Mass Society Mazzarella William Paperback
Mana of Mass Society Mazzarella William Paperback
We often invoke the "magic" of mass media to describe seductive advertising or charismatic politicians. How would it change our understanding of publicity, propaganda, love, and power?Mazzarella reconsiders the concept of "mana," which served in early anthropology as a troubled bridge between "primitive" ritual and the fascination of mass media. In The Mana of Mass Society, William Mazzarella asks what happens to social theory if we take that idea seriously.
What in us responds to it? Thinking about mana, Mazzarella shows, means rethinking some of our most fundamental questions: What powers authority? Is the mana that animates an Aboriginal ritual the same as the mana that energizes a revolutionary crowd, a consumer public, or an art encounter?
At the intersection of anthropology and critical theory, The Mana of Mass Society brings recent conversations around
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