Managing Luxury Brands
Managing Luxury Brands Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological…
Specifikacia Managing Luxury Brands
Managing Luxury Brands
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand.
Managing Luxury Brands
The Future of Luxury Brands
Designing Brands
Living Brands
Communicating Fashion Brands
Multi Brands 13372
How Brands Grow
Brands with Character
Multi Brands 301