Mapping a Winning Strategy - Developing and Executing a Successful Strategy in Turbulent Markets Baaij MarcPevná vazba
In an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain,… Celý popis ↓
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Mapping a Winning Strategy - Developing and Executing a Successful Strategy in Turbulent Markets Baaij MarcPevná vazba
In an increasingly connected world experiencing accelerating levels of technological disruption, the strategic challenges for business leaders are greater than ever before, and conventional approaches to strategy are unable to contend with today's VUCA (volatile, uncertain, complex and ambiguous) business environment. This method uses visual maps to engage colleagues throughout the organization, ensuring that every stakeholder's voice is considered by avoiding a top-down approach. A new approach to strategic decision-making is required to motivate and mobilize stakeholders to achieve the business's overarching goals, such as making a profit and delivering on people- and planet-related objectives.Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy.
It also enables business leaders to identify the strategic
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