Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques Grigsby Mike
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques Grigsby Mike Who is most likely to buy and what is the best way to target them? Marketing Analytics takes…
Specifikacia Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques Grigsby Mike
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques Grigsby Mike
Who is most likely to buy and what is the best way to target them? Marketing Analytics takes you step-by-step through these areas and more.Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. How can I use both consumer analytics and modelling to improve the impact of marketing campaigns?
From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.This revised and updated third edition of Marketing Analytics contains new material on forecasting, By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose.