Marketing High Technology
Marketing is civilized warfare. In a book that is as fascinating as it is pragmatic, William H. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices… Celý popis ↓
Porovnanie cien Marketing High Technology
Popis Marketing High Technology
Marketing High Technology
Marketing is civilized warfare. In a book that is as fascinating as it is pragmatic, William H. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.
He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory.
Parametre
- Výrobca
- Simon & Schuster
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