Marketing Imagination
Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how… Celý popis ↓
Porovnanie cien Marketing Imagination
Popis Marketing Imagination
Marketing Imagination
Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics.
As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
Parametre
- Výrobca
- Simon & Schuster
Podobné produkty
Marketing Imagination
Civil Imagination
Judicial Imagination
Radical Imagination
Metabolist Imagination
Mythic Imagination
Magical Imagination
Marketing
Marketing
L'imagination
Sociological Imagination
Imagination Works
