Marketing Management - Svend Hollensen
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the…
Specifikacia Marketing Management - Svend Hollensen
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing
Marketing Management
Marketing management
Retail Marketing Management
Marketing Strategy & Management
Kotler: Marketing Management_p4
Marketing Management W/MyLab