Marketing Management - Svend Hollensen
Marketing Management - Svend Hollensen This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers…
Specifikacia Marketing Management - Svend Hollensen
Marketing Management - Svend Hollensen
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.
Marketing Management
Marketing management
ISE Marketing Management
Retail Marketing Management
Marketing Strategy & Management
Kotler: Marketing Management_p4
Marketing management - Philip Kotler