Marketing Mess to Brand Success - Scott Miller
This Book Can Make You a Better Marketing Manager "Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how." ―Dave Hollis, bestselling author of…
Specifikacia Marketing Mess to Brand Success - Scott Miller
This Book Can Make You a Better Marketing Manager "Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how." ―Dave Hollis, bestselling author of Get Out of Your Own WayIn this second book of Scott Miller's Mess to Success series, the FranklinCovey senior advisor on thought leadership reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities.One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring thirty chapters with challenges like "A Name is Not a Lead" and "Hire People Smarter Than You," Marketing Mess to Brand Success shares a career worth of
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