Marketing Planning & Strategy
Marketing Planning & Strategy We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. Features a running case study about a small services business that breaks the marketing plan down into easy to… Celý popis ↓
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Popis Marketing Planning & Strategy
Marketing Planning & Strategy
We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan.This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.
Self-test questions and scenarios with tasks throughout make for an active learning experience.Practical in its step-by-step approach and inclusion of activities and scenarios, and A dedicated chapter on marketing strategy concepts helps you understand how they link to market, firm or decision-related factors.
Parametre
- Výrobca
- SAGE Publications Ltd
- Autor
- John Dawes
- Počet strán
- 296
- Rok vydania
- 2021
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