Marketing Strategy: Based on First Principles and Data Analytics Palmatier Robert
Marketing Strategy: Based on First Principles and Data Analytics Palmatier Robert Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing…
Specifikacia Marketing Strategy: Based on First Principles and Data Analytics Palmatier Robert
Marketing Strategy: Based on First Principles and Data Analytics Palmatier Robert
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.
The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, This base toolkit will support students' decision-making processes and equip them for a world driven by big data.
On First Principles - Origen