Modern Banking Heffernan Shelagh A.Paperback
Modern Banking Heffernan Shelagh A.Paperback Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. Bank practitioners wishing to deepen and broaden…
Specifikacia Modern Banking Heffernan Shelagh A.Paperback
Modern Banking Heffernan Shelagh A.Paperback
Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area.
Consider the fundamental questions: What is unique about a bank? While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. and What differentiates it from other financial institutions?
Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.