Mouse Morality Ward Annalee R.

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Winner, Clifford G. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.In this book,… Celý popis ↓

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Popis Mouse Morality Ward Annalee R.

Mouse Morality Ward Annalee R.

Winner, Clifford G. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.In this book, Annalee R. Christians Ethics Research Award, sponsored by the Carl Couch Center for Social and Internet Research, 2004Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children.

Taking the films on their own terms, she uncovers the many Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films--The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan.

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