National Party Organizations and Party Brands in American Politics: The Democratic and Republican National Committees, 1912-2016 Heersink Boris
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development.Scholars have long debated the role and importance of…
Specifikacia National Party Organizations and Party Brands in American Politics: The Democratic and Republican National Committees, 1912-2016 Heersink Boris
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development.Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties.