Network Is Your Customer
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Succeed with it."--Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing wor… Celý popis ↓
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Network Is Your Customer
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Succeed with it."--Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. Learn from it.
To thrive today, organizations need new strategies--strategies designed for customer networks.Rogers offers five strategies that any business can use to create new value:ACCESS--be faster, be easier, be
Parametre
- Výrobca
- Rogers, David L.
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