Neuromarketing For Dummies Genco Stephen J.
Neuromarketing For Dummies Genco Stephen J. Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain…
Specifikacia Neuromarketing For Dummies Genco Stephen J.
Neuromarketing For Dummies Genco Stephen J.
Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy?
Topics include:How neuromarketing worksInsights from the latest neuromarketing research How to apply neuromarketing You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.