New Korean Wave: Transnational Cultural Power in the Age of Social Media Jin Dal
New Korean Wave: Transnational Cultural Power in the Age of Social Media Jin Dal The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu, the Korean Wave of music,…
Specifikacia New Korean Wave: Transnational Cultural Power in the Age of Social Media Jin Dal
New Korean Wave: Transnational Cultural Power in the Age of Social Media Jin Dal
The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu, the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth.
Jin also delves into less-studied forms like animation and online games, Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source.