One kniha
The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services,…
od 18 €
Autor
Stefan Engeseth
Počet strán
202
Rok vydania
2005
Jazyk
anglické
Specifikacia One kniha
The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling.