Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the…
Specifikacia Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.Instead, opportunity lies in the opposite direction--in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an
Origin of Brands
The Culting Of Brands
Origin of Life
The Future of Luxury Brands
Origin of Species
Origin of Financial Crises
The Origin of Species
The Origin of Species
On the Origin of Species
Origin - Spirits of the Past