Players: How Sports Became a Business Futterman MatthewPaperback
"Provocative...terrific stories" (The New Yorker) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make…
Specifikacia Players: How Sports Became a Business Futterman MatthewPaperback
"Provocative...terrific stories" (The New Yorker) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make ends meet into a massive global business.It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for--and he was right. Within a few years, he raised Palmer's annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own. "A remarkable saga...filled with insights not only into sports, but also into human nature" (The Dallas Morning
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