Post-Truth Business - How to Rebuild Brand Authenticity in a Distrusting World Pillot de Chenecey SeanPaperback
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands…
Specifikacia Post-Truth Business - How to Rebuild Brand Authenticity in a Distrusting World Pillot de Chenecey SeanPaperback
Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is.The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including:The impact of fake news, disinformation and the weaponizing of liesThe safeguarding of privacy, alongside privacy as a tradable assetWhy and how brands must create