PR FOR HUMANS SERGEANT MIKEPaperback
"There is no strategy without a story. The main character is you."PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. There is no story without the main character. Imagery.Why are these things so important? It brings toget… Celý popis ↓
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Popis PR FOR HUMANS SERGEANT MIKEPaperback
PR FOR HUMANS SERGEANT MIKEPaperback
"There is no strategy without a story. The main character is you."PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. There is no story without the main character.
Imagery.Why are these things so important? It brings together the essential and timeless principles of effective leadership communication.Belief. Clarity. Opinion. Energy. Context. Time. Humility. Why do most people in PR and 'communications' not even talk about them?
Why is PR for Humans even more important in the age of A.I.?In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.The principles and techniques he sets out in this book will help you deliver more
Parametre
- Výrobca
- Practical Inspiration Publishi
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