Predatory Thinking - Dave Trott
Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack. "I don't have to out… Celý popis ↓
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Predatory Thinking - Dave Trott
Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack. "I don't have to out-run the tiger," he replies. "You're crazy, you'll never out-run a tiger," says the other explorer.
Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it--changing it into a challenge you can solve.
Parametre
- Výrobca
- Pan Macmillan
- Autor
- Dave Trott
- Jazyk
- anglické
- Počet strán
- 272
- Rok vydania
- 2015
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