Predictive Analytics for Marketers - Using Data Mining for Business AdvantagePaperback
Predictive Analytics has revolutionised marketing practice. In business terms, this enables companies to forecast consumer behaviour and much more. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse… Celý popis ↓
Porovnanie cien Predictive Analytics for Marketers - Using Data Mining for Business AdvantagePaperback
Popis Predictive Analytics for Marketers - Using Data Mining for Business AdvantagePaperback
Predictive Analytics for Marketers - Using Data Mining for Business AdvantagePaperback
Predictive Analytics has revolutionised marketing practice. In business terms, this enables companies to forecast consumer behaviour and much more. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events.
Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors.
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