Public Diplomacy, Foundations for Global Engagement in the Digital Age Cull NicholasPaperback / softback
Public Diplomacy, Foundations for Global Engagement in the Digital Age Cull NicholasPaperback / softback New technologies have opened up fresh possibilities for public diplomacy, but this has not…
Specifikacia Public Diplomacy, Foundations for Global Engagement in the Digital Age Cull NicholasPaperback / softback
Public Diplomacy, Foundations for Global Engagement in the Digital Age Cull NicholasPaperback / softback
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been.Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role.
Rich with case studies and examples drawn from ancient times through to our own He unpacks the approaches which have dominated in recent years - nation-branding and partnership - and sets out the foundations for successful global public engagement.
Europe in the Global Age