Purple Cow : Transform Your Business by Being Remarkable - Seth Godin
Purple Cow : Transform Your Business by Being Remarkable - Seth Godin You're either a Purple Cow or you're not. Make your choice. You're either remarkable or invisible. How do they achieve…
Specifikacia Purple Cow : Transform Your Business by Being Remarkable - Seth Godin
Purple Cow : Transform Your Business by Being Remarkable - Seth Godin
You're either a Purple Cow or you're not. Make your choice. You're either remarkable or invisible.
How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? What do Apple, Starbucks, Dyson and Pret a Manger have in common? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.
The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.