Purpose and Profit: How Business Can Lift Up the World Serafeim George
Purpose and Profit: How Business Can Lift Up the World Serafeim George The roadmap and best practices to reap the enormous value that can emerge when your businesses prioritizes social and…
Specifikacia Purpose and Profit: How Business Can Lift Up the World Serafeim George
Purpose and Profit: How Business Can Lift Up the World Serafeim George
The roadmap and best practices to reap the enormous value that can emerge when your businesses prioritizes social and environmental goals--such as climate change, diversity and inclusion, and sustainability--right alongside the pursuit of profit.We not only live in a world where pursuing social goals and pursuing profit are becoming more aligned in the corporate setting--we also live in a time in which consumers of every age are specifically looking to support organizations that stand for social and environmental goals greater than themselves.Backed by cutting-edge research distinguished Harvard Business School professor George Serafeim has conducted over the past decade, readers will learn: - The tactical ways that companies can put the new analytics of doing good into practice, and design initiatives that have positive impact;The