Purpose and Profit: How Business Can Lift Up the World Serafeim George
The roadmap and best practices to reap the enormous value that can emerge when your businesses prioritizes social and environmental goals--such as climate change, diversity and inclusion, and…
Specifikacia Purpose and Profit: How Business Can Lift Up the World Serafeim George
The roadmap and best practices to reap the enormous value that can emerge when your businesses prioritizes social and environmental goals--such as climate change, diversity and inclusion, and sustainability--right alongside the pursuit of profit.We not only live in a world where pursuing social goals and pursuing profit are becoming more aligned in the corporate setting--we also live in a time in which consumers of every age are specifically looking to support organizations that stand for social and environmental goals greater than themselves.Backed by cutting-edge research distinguished Harvard Business School professor George Serafeim has conducted over the past decade, readers will learn: - The tactical ways that companies can put the new analytics of doing good into practice, and design initiatives that have positive impact;The