Quantum Marketing
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.As technology has continually evolved in the la… Celý popis ↓
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Popis Quantum Marketing
Quantum Marketing
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard--one of the world's most recognizable and decorated brands--Raja Rajamannar shares the forward-thinking ways all businesses must rethink their What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Parametre
- Autor
- Raja Rajamannar
- Jazyk
- anglické
- Počet strán
- 240
- Rok vydania
- 2021
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