Reader's Brain - Douglas Yellowlees
Reader's Brain - Douglas Yellowlees Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Guess what: you are not alone. Are you clueless as to why one paragraph just seems to 'flow' while you… Celý popis ↓
Porovnanie cien Reader's Brain - Douglas Yellowlees
Popis Reader's Brain - Douglas Yellowlees
Reader's Brain - Douglas Yellowlees
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Guess what: you are not alone. Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another?
The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Even the best writers fail to grasp why their writing works. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.
Parametre
- Výrobca
- Cambridge University Press
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