Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Halloran Tim
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Halloran Tim A young woman tells a focus group that Diet Coke is like her boyfriend. These consumers aren't just…
Specifikacia Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Halloran Tim
<strong>Romancingstrong> the <strong>Brandstrong>: How <strong>Brandsstrong> <strong>Createstrong> Strong, Intimate Relationships with Consumers Halloran Tim
A young woman tells a focus group that Diet Coke is like her boyfriend. These consumers aren't just using these <strong>brandsstrong>. A twenty-something tattoos the logo of Turner Classic Movies onto his skin.
Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between <strong>brandstrong> and consumer. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the <strong>brandstrong> they love.How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their <strong>brandsstrong>?In <strong>Romancingstrong> the <strong>Brandstrong>, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your <strong>brandstrong>. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance."