Run with Foxes
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be He was also given the unique oppo… Celý popis ↓
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Run with Foxes
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what didn't.He's been up close with some of the world's finest marketers, and seen both successes and failures - sometimes on a colossal scale.Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes.
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