Scientific Advertising: Original Classic Edition Hopkins Claude
The essential guidebook on how to make your marketing and advertising more profitable--faster.You already have a great product or service--how do you build a narrative around it that speaks to your…
Specifikacia Scientific Advertising: Original Classic Edition Hopkins Claude
The essential guidebook on how to make your marketing and advertising more profitable--faster.You already have a great product or service--how do you build a narrative around it that speaks to your customers' attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:Create a winning personality for your adsIncentivize people to buy without using sensationalism or empty rhetoricStrategically incorporate visual design elements into adsHarness the power of coupon advertising, product sampling, and direct-mail marketingRun test campaigns to make smarter decisions
Scientific Advertising
Scientific Advertising
Scientific Advertising
Prince Original Classic Edition