Selling Britishness: Commodity Culture, the Dominions, and Empire Barnes Felicity
Selling Britishness: Commodity Culture, the Dominions, and Empire Barnes Felicity From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop…
Specifikacia Selling Britishness: Commodity Culture, the Dominions, and Empire Barnes Felicity
Selling Britishness: Commodity Culture, the Dominions, and Empire Barnes Felicity
From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with "British to the core" Canadian apples, "British to the backbone" New Zealand lamb, and "All British" Australian butter. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity.Selling Britishness explores the role of commodity marketing in creating Britishness. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, "lady demonstrators," and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers.
Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the Dominion settlers considered themselves British and marketed their commodities accordingly.