Serious Creativity
If you want to be the best, focus on your most valuable asset: the power of your creative mind. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. As competition and t… Celý popis ↓
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Serious Creativity
If you want to be the best, focus on your most valuable asset: the power of your creative mind. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.
He shows how creativity is a learnable skill - one that everyone can use to improve their performance. Creative genius Edward de Bono debunks these common notions in this remarkable book. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
It helps you learn how to: be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and, break free from old ways of thinking with creative challenging.
Parametre
- Výrobca
- Ebury Publishing
- Autor
- Edward de Bono
- Jazyk
- anglické
- Počet strán
- 480
- Rok vydania
- 2015
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