Setting the Agenda
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In describing the media's influence on what we think about and h… Celý popis ↓
Porovnanie cien Setting the Agenda
Popis Setting the Agenda
Setting the Agenda
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviors. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebasti n Valenzuela - a senior scholar of agenda-setting in Latin America - have expanded and updated the book for a new generation of students.
New to this edition is a discussion of
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