Sport Consumer Behaviour: Marketing Strategies Funk Daniel C.
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical…
Specifikacia Sport Consumer Behaviour: Marketing Strategies Funk Daniel C.
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.Written by three of the world's leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:user experience and service designsegmenting consumer markets, building profiles, and brandingdecision-making and psychological consequencesconsumer motivation, constraints, and personalitiesservice quality and customer satisfactionsociocultural and technological advancements influencing consumptionThis updated edition includes expanded coverage of key emerging topics such as
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