Sport Entrepreneurship: An Economic, Social and Sustainability Perspective Ratten Vanessa
This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social…
Specifikacia Sport Entrepreneurship: An Economic, Social and Sustainability Perspective Ratten Vanessa
This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy.Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge