Sports Marketing - Sam Fullerton
Formerly published by Chicago Business Press, now published by SageSports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing…
od 120 €
Autor
Sam Fullerton
Počet strán
624
Rok vydania
2023
Jazyk
anglické
Specifikacia Sports Marketing - Sam Fullerton
Formerly published by Chicago Business Press, now published by SageSports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Sports Marketing - Sam Fullerton
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